SEO stands for 'Search Engine Optimization which is the process of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic organic, editorial, or natural search results in search engines.
How did the Search engine work?
Types of SEO
There are two types of SEO.i.e.
1. On-page SEO:
It refers to optimizing the part of your website you can control like HTML, Title of page, URL, image optimization, keyword-rich content, content optimization, etc.
2. Off-page SEO
It mainly focuses on the ranking factor that occurs outside of your websites like brand mention, backlinks, domain authority, social links, and forum submission.
3. Technical SEO
It mainly focuses on the ranking factor inside your website like sitemap, redirects pages, web page speed, etc.
Techniques of SEO
It is also called ethical SEO or organic SEO. White-hat SEO improves the SERPs while regulating the integrity of your website with the search engine’s terms of service.
- Content Optimization
- Quality content
- Sitemap
- Technical aspects
- Better UX
2. Black Hat SEO
Black hat SEO impacts your website negatively. Black-hat SEO exploits weaknesses in Google's search algorithm to rank higher in its search results. Spammy or paid link-building strategies, keyword stuffing, cloaking, etc.
- keyword stuffing
- duplicate content
- cloaking
- hidden text / links
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