A keyword is a word that describes the web page. It is a word for which you want a specific page to rank.
How to use keywords in SEO?
There are many ways to use keyword in SEO like:
- You need to choose one focus keyword for each page you want to optimize. Don’t use the same term as a focus keyword on more than one page.
- Each page should have a unique focus keyword.
- Put the keywords and phrases synonymous with — or closely related to keyword. They provide value by giving the search engine more context.
- Great keyword placement will not make up for poor-quality content.
- Place your focus keyword in each of these locations:
Title Tag / Meta Description
URL
H1 Heading
Subheadings
Paragraph copy
Subheadings
Paragraph copy
Alternative text
Types of Keyword
⦁ Short tail keyword:
Short-tail keywords are much more general search queries consisting of one or two words
⦁ Long tail keyword:
long-tail keywords consist of three to five or even more words.
⦁ Navigational keyword:
Navigational keywords are used when users want to find a specific brand, website, or location.
⦁ Commercial keyword:
Keyword that shows the user's interest to search for a specific product or service.
⦁ Transactional keyword:
Keyword that shows the strong intent of a user to buy or take action on a product or service.
⦁ Informational keyword:
Informational keywords are used by a user when he/she is simply searching for information.
⦁ LSI keyword:
LSI (Latent Semantic Indexing) keywords are words that are related to the main keyword where latent means have hidden/unclear, semantic means meaning, and Indexing means google.
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