Basics of Google Analytics | Google Analytics

 

Google Analytics is a platform that collects data from your websites and provides all information about your website's traffic, user behavior, and conversions. Google Analytics is a tool you should consider using to gather data about your sites. Google Analytics then provides you with a tracking code that you can add to your pages or mobile app to collect usage information that’s sent to your Analytics account.

How does Google Analytics work?

1. First, Set up your Analytics account, unless you already have one. 
2. Put tracking code (which is a small piece of js code) on your website that is placed on every page of your website.
3. After putting a tracking code on your website, it takes 24-42 hr to load it.
4. The tracking code collects information from the browser. It captures a variety of data, including the user's location, the type of device they are using, the pages they visit, and how long they spend on each page. which is used to generate reports.
5. There are various amazing tools available on the dashboard which provide different analytics of users.

Google Analytics dashboard

Dashboards are a collection of widgets that give you an overview of the reports and metrics. The dashboard is divided into several sections, each of which provides a different type of data or analysis.

Real-Time: Real-time analytics refers to the process of preparing and measuring data as soon as it enters the database and the use of data and related resources for analysis as soon as it enters the system.

Audience: Google Analytics gives you detailed insights into your audience: from location to page views to device type, to language and demographics and characteristics of your website's users, including their age, gender, location, and interests.

Acquisition: It contains data on how your site acquires traffic. It records the following traffic channels: organic (search and direct), paid, referral, email, and social. It also gives you important insights into the performance of your marketing campaigns. This section provides data on how users are finding your website, including referral traffic from other websites and the effectiveness of your marketing campaigns.

Behavior: It provides information about how users interact with your website, including what pages they view and how long they stay, and what actions they take (like clicking on links or filling out forms).

Conversions:  It provides information about specific goals that have been set for your website and how well the website is performing in achieving those goals such as making a purchase or filling out a contact form, and how well the website is performing in achieving those goals.